With Officeworks being one of the largest online retailers in Australia, traffic to our online store is constantly increasing. Overall site performance and page load times are therefore incredibly important to our success. A Google Speed Report revealed that one of the major contributors hurting end-user-experience was the size of images on our website.
The team at Pixboost did a fantastic job of implementing their image optimisation service on our site, even going as far as building a custom HTML Snippet Generator for our content editors so that they could easily add responsive images anywhere on the website, optimising them for various user’s devices and screen sizes.
By integrating Pixboost we have achieved great results, such as website time to first render improved by 34%, website page weight decreased by 68%, and image data optimised by 52%. The service continues to run smoothly, helping us to boost the performance of our site and makes the process of managing and preparing images for the web so much easierDaniel GladkiHead of eCommerce, Officeworks
Consider the following numbers:
Every additional second of load time for a page increase its bounce rate by 7%. Neil Patel.